Friday, April 24, 2020

A lesson from Domino’s: people do not like too much choice

I was fascinated by a story in the FT this morning. This does, admittedly, largely relate to the US-based Domino’s Pizza, but it’s still relevant. As they note: “Let’s just order a pizza.” That Friday night mealtime capitulation has become a much more common refrain these days as government stay-at-home directives keep Americans homebound. This […]

source https://thebtrader.com/2020/04/24/a-lesson-from-dominos-people-do-not-like-too-much-choice/?utm_source=rss&utm_medium=rss&utm_campaign=a-lesson-from-dominos-people-do-not-like-too-much-choice

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